24th CII Brand Conclave

At the 24th CII Brand Conclave, Mr Rupak Barua (extreme right), vice-chair, CII West Bengal State Council and MD & CEO, Woodlands Hospital, reflected on how the platform-since its inception in 2002-has evolved from a bold idea into a defining movement in Indian branding. In his address, he spoke about looking beyond products and promotions, urging marketers to anchor brand strategy in human insight, long-term value, and sustainable advantage. As the conclave steps into a future shaped by artificial intelligence (AI), he emphasised the need for sharper, more future-ready brand thinking-making this edition both timely and transformative.